Olivier Rousteing, creative director of Balmain, presented his Fall/Winter 2016 Womenswear collection at Paris Fashion Week on March 3, 2016. The young French designer has amassed a substantial following on social media (something new for a creative director of a luxury brand) and in celebrity social circles.
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| Olivier Rousteing flanked by runway models Gigi Hadid and Kendall Jenner (photo: Balmain) |
Photographed with friends and brand ambassadors Gigi Hadid and Kendall Jenner after his Fashion Week presentation, Rousteing paired a Rolex Submariner with his signature black blazer and white deep v-neck.
In an interview with The Telegraph UK last year, Rousteing listed the timepiece among his favorite accessories. 'I also love my Rolex Submariner in black and gold for the same reasons – I can wear it swimming at the beach, partying at night and to meetings with the president of the company,' Rousteing said.
The wristwatch has also made several appearances on his popular Instagram feed, which currently boasts over 2.6 Million followers and shots of his celebrity friends, including the Kardashians, Kanye West, Beyonce, Rihanna, Naomi Campbell and many more.
Rousteing has used social media and celebrity to catapult Balmain into the mainstream, a move that the company's CEO originally voiced concern over. However, as The New Yorker reported in their 2015 profile of the designer, the exposure has ultimately paid off for the luxury brand.
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