Rolex Places Emphasis on Datejust Model Leading Up to Baselworld 2017

Rolex Datejust Featured on Instagram (photo: Rolex Instagram)

In the days leading up to Baselworld 2017, Rolex has placed a heavy emphasis on the Datejust model on their official social media accounts. Most of the predictions leading up to the event focus on their professional models. However, if their social media updates serve as an indication of what they will be presenting, it looks like the Datejust may be the model to watch out for.

This is the watch that was destined to become a classic. #Rolex #Datejust #TBT

A post shared by ROLEX (@rolex) on Feb 16, 2017 at 8:00am PST

The video above was posted to the official Rolex Instagram account in mid-February. It ties the history of the Oyster case and date aperture at 3 o'clock to the introduction of the Datejust model as a Throwback Thursday post. A week later, the video below was posted featuring the current Rolesor Datejust configuration.

A perfect play of light on the fluted bezel, one of the most iconic Rolex details. #Rolex #Datejust #Rolesor

A post shared by ROLEX (@rolex) on Feb 20, 2017 at 9:30am PST

Finally, the video below was posted one week ago. It also featured the #tbt hashtag.

The Rolex Datejust, the world's first fully waterproof automatic wrist chronometer. #Rolex #Datejust #TBT

A post shared by ROLEX (@rolex) on Mar 9, 2017 at 8:00am PST

Today, they debuted the Baselworld 2017 teaser on their official site and social media accounts, embedded below from Instagram.

Unveiling March 22nd #Rolex #Baselworld2017

A post shared by ROLEX (@rolex) on Mar 17, 2017 at 2:11am PDT

Click back on March 23rd for confirmation on which model configurations will be featured at the Rolex stand at Baselworld 2017. Click here for more information on the Datejust model and visit our Rolex Models section for Baselworld predictions.

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