Rolex 24 at Daytona 2017 Kicks Off This Saturday

Rolex 24 at Daytona (photo: Stephan Cooper)

Rolex's Cosmograph Daytona model is a grail for many watch enthusiasts, but even more so for participants in the Rolex 24 at Daytona, the first major motorsports event of the year. The winner will walk away from the 24 hour endurance race that begins Saturday at 2:30pm at the Daytona International Speedway with a Daytona from Rolex in addition to a glorious career milestone.

Five time winner Scott Pruett will be racing again this weekend, this time with a new Lexus entry. “The Rolex 24 At Daytona is magical for drivers, teams and fans alike because of its rich history and the level of performance it demands from all those who compete. It is the ultimate race against time in challenging conditions, we drive for long hours in darkness, and I’m extremely proud to be racing again this year,” says Pruett of the circuit. 

Daytona International Speedway, 2016 (photo: Rolex/Stephan Cooper)

Rolex has been the Title Sponsor and Official Timepiece of the 24 at Daytona since 1992. The winners receive a Cosmograph Daytona as part of their rewards, something that has cemented the wristwatch model to the legacy of Daytona for 25 years. For more information on this year's event, including tickets and schedule, visit Daytona International Speedway's official event page. To check out the 2016 Cosmograph Daytona model, click here. 

>>BACK TO SPORTS