The Rolex brand has been associated with sports since the early twentieth century. Some of their earliest advertisements featured athletes like Mercedes Gleitze and sportsmen like race car driver Sir Malcolm Campbell. More recently, they have tapped superstar athletes like alpine skier and Olympic gold medalist Lindsey Vonn and tennis phenom Roger Federer as brand ambassadors. Aside from that, they also sponsor several international sporting events like those listed below. 

Every Rolex Tells a Story: Lydia Ko (photo: Rolex)

Korean-born professional golfer Lydia Ko moved to New Zealand as an infant. It was there that she developed her athletic career, becoming the youngest golfer, man or woman, to be ranked number one in the world. more

2016 Australian Open (photo: Rolex/Gianni Ciaccia)

While some have speculated that Rolex will be introducing a new GMT-Master II configuration this year based on the model's prominence on their official website, it seems that the reasoning is tied to the Australian Open, not Baselworld 2017. more

Roger Federer holding his trophy at Wimbledon 2009 (photo: Rolex)

With Wimbledon around the corner, Rolex has added a new section to their official website featuring Roger Federer recounting his record breaking performance at Wimbledon 2009. With his win against Andy Roddick that year, he broke Pete Sampras' all time Grand Slam record, becoming the first Swiss tennis player to be number one in the world. more

Every Rolex Tells a Story: Garibeñe Muguruza (photo: Rolex)

Current French Open champion Garbiñe Muguruza will not be advancing to the Australian Open semifinal after a loss to American Coco Vandeweghe this week. However, the Venezuelan-born Spanish tennis star has much to be proud of in her career. more

Bloodhound Supersonic Car (photo: the Bloodhound Project)

The Bloodhound SSC is a supersonic vehicle currently being developed in Bristol, England to attempt to break the current land speed record of 763.035 mph set by British Royal Air Force fighter pilot Andy Green in 1997. Green has teamed up with previous world land speed record holder and engineer Richard Noble to head the project. more

Rolex became a major international sponsor of equestrianism with the Rolex Grand Slam of Show Jumping that was created in 2013. This global initiative includes the CHIO Aachen, CSIO Spruce Meadows 'Masters' Tournament and CHI Geneva. more

Rolex 24 at Daytona

No. 2 Tequila Patron ESM Honda-powered Ligier JS P2

Monte-Carlo Rolex Masters 2016

Rolex Sydney Hobart Yacht Race, 2014 (photo: Rolex/Daniel Forster)

Rolex's partnership with the Sydney Hobart Yacht Race began in 2002. The race starts on Boxing Day, December 26, and ends on January 1st, sending participants across 628 nautical miles in one of the toughest tests of seamanship in sailing. more

World Golf Championship

Frederik the Great

Every Rolex Tells a Story: Sir Jackie Stewart

Every Rolex Tells a Story: Steve Guerdat

Olympic equestrian Steve Guerdat, born in Switzerland and coached by his father Philippe Guerdat, was riding horses before he learned how to walk. The young but successful show jumper won the Rolex Grand Prix at the CHI Geneva in 2013 wearing an Everose gold Rolex Daytona. more

Rolex Fastnet Race 2009 (photo: Rolex/Carlo Borlenghi)

With the Rolex Sydney Hobart Yacht Race coming to an end a few days ago, the watchmaker once again cemented their relationship with the sport. Though the Yacht-Master model wasn't introduced until 1992, the watchmaker has been a sponsor of yachting since the 1950s. more

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