Best Rolex Watches for Under $25,000

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Closeup photo of yacht-master ii model
Best Rolex Models Under $25,000 (photo: Rolex)
When shopping for a new Rolex watch, it can be difficult to figure out which models and configurations fit into your budget. Pricing for these timepieces varies considerably depending on the model and material you select. For example, while most Cosmograph Daytona models are priced well over $25,000, you can still find configurations (like the Rolesor Daytona below) that may fit into your budget. 

The models I chose for this list represent the best value for a new Rolex watch within a price range of $10,000 to $25,000. Most of the models below are priced under $15,000, with a few noteworthy exceptions. (Note: All of the pricing information below is based on Rolex's suggested retail price in Swiss francs converted to USD based on current exchange rates.) For a list of the best Rolex models for under $10,000, click here. For a list of the best Rolex models for under $50,000, click here

Rolex Yacht-Master II (Reference 116681)
Photo of Rolesor Everose Rolex Yacht-Master II
Rolesor Everose Rolex Yacht-Master II (photo: Rolex)
The model with the largest price tag on this list is the Yacht-Master II in Rolesor Everose, a combination of stainless steel and rose gold. This beautiful nautical watch features a regatta timer and a blue Cerachrom ceramic bezel. The 44 mm case is one of Rolex's largest and the YM2 is one of the newer Rolex models, introduced in 2007. While the functionality is designed for yacht racing, this is a great timepiece for anyone who appreciates a nautical aesthetic. The combination of the rose gold with the stainless steel is particularly complimentary to this model. The suggested retail price for the Rolesor Everose Rolex Yacht-Master II is 24,000 Swiss francs, or approximately $24,746 US.

Rolex Deepsea (Reference 116660)
Photo of Rolex Deepsea with D-Blue Dial
Rolex Deepsea with D-Blue Dial (photo: Rolex)
The Rolex Deepsea also features a 44 mm case, shown above with the D-Blue dial that commemorates the Deepsea Challenge of 2012. With a depth rating of 3,900 meters, this watch lives up to its name. This model is larger than the Submariner, Rolex's most popular dive watch, with a thicker case and a Fliplock extension link that extends the Oyster bracelet by 26 mm. I chose the version with the D-Blue dial for this list because it is unique and may be more valuable in the long run after Rolex stops offering this configuration. The suggested retail price for the Rolex Deepsea with D-Blue Dial is 11,800 Swiss francs, or approximately $12,167 US.

Rolex Datejust II (Reference 116333)
Photo of Diamond Rolex Datejust II
Diamond Rolex Datejust II (photo: Rolex)

If someone were to ask me to close my eyes and think of a Rolex, a Datejust model would probably be the first one that pops into my head. Event though I have had a Deepsea for a few years now, there is something about a gold Datejust that screams Rolex. The Datejust II maintains the classical elements of the original with a 41 mm case. The model configuration shown above features diamond hour markers, a fluted 18 karat gold bezel and a Rolesor Oyster bracelet. Based on the size and materials used, I feel that it is a great value at 13,000 Swiss francs, or approximately $13,404 US.

Rolex GMT-Master II (Reference 116713 LN)
Photo of Rolesor Rolex GMT-Master II
Rolex GMT-Master II (photo: Rolex)
While the GMT-Master II BLNR or 'Batman' is perhaps the most well known model configuration (featuring a blue and black ceramic bezel), this model looks particularly sophisticated in yellow gold or a combination of yellow gold with stainless steal. The stainless and yellow gold version is shown above, referred to as 'Rolesor' by Rolex. The yellow gold elements compliment the black dial and black Cerachrom bezel, with the green 24-hour hand providing a complimentary color detail. The suggested retail price for the Rolesor GMT-Master II is 12,400 Swiss francs or approximately $12,785 US.

Rolex Cosmograph Daytona (Reference 116523)
Photo of Rolesor Rolex Cosmograph Daytona
Rolesor Rolex Cosmograph Daytona (photo: Rolex)
A favorite among celebrities and race car enthusiasts, the Cosmograph Daytona is Rolex's most coveted model. While most are priced well over $25,000 and have waiting lists of up to two years in some cases, there are still a couple Daytona configurations in this price range. The Rolesor Daytona shown above features a black dial and gold bezel, giving it a particularly elegant look. The suggested retail price for this configuration is 16,100 Swiss francs, or approximately $16,601 US.

Rolex Submariner Date (Reference 116613 LB)
Photo of Rolesor Rolex Submariner Date
Rolesor Rolex Submariner Date (photo: Rolex)
The Rolex Submariner Date is a popular model among professionals and divers alike. Its sleek, yet sporty design aesthetic allows it to transition from the board room to the beach with ease. While most people choose a stainless steel configuration for this model, the Rolesor version with the blue ceramic bezel and dial is a beautiful alternative. The mix of cool and warm tones creates a color balance that is consummately nautical and a watch with 18 karat gold at this price point is a good deal if you ask me. After all, this is a timepiece that will never go out of style. The suggested retail price for the Rolex Submariner Date is 12,800 Swiss francs, or approximately $13,198 US.

Rolex Day-Date 36 (Reference 118135)
Photo of Everose Rolex Day-Date 36 on Black Leather Strap
Everose Rolex Day-Date 36 on Black Leather Strap (photo:Rolex)
Rolex's Everose gold provides a great alternative to traditional yellow and white gold. It gives any timepiece a uniquely contemporary appearance that still harkens back to the gold watches that dominated the market in the early 20th century - particularly when paired with a leather strap. The 36 mm Day-Date in Everose gold on a black leather strap is a perfect synthesis of traditional and modern watch aesthetics: the size and black leather strap are more traditional, while the fluted rose gold bezel and black dial give it a modern touch. This is one of the few Day-Date models prices under $25,000 and is well worth the price tag of 22,500 Swiss francs (approximately $23,200 US).

Rolex Yacht-Master (Reference 116622)
Photo of Rolesium Rolex Yacht-Master (photo: Rolex)
Rolesium Rolex Yacht-Master (photo: Rolex)
The only watch on this list to feature Rolex's 950 Platinum, the Rolesium (Rolex refers to the combination of platinum and stainless steel as 'Rolesium') Yacht-Master model is a great option for those who like the cool tones of platinum and stainless steel. The bezel is made of platinum and the blue dial of this configuration compliments it perfectly. The Yacht-Master model has qualities of both the Submariner and Yacht-Master II, making it a good alternative for anyone who can't decide between the two. The suggested retail price for the Rolesium Yacht-Master is 11,000 Swiss francs, or approximately $11,342 US. 

For an in-depth look at each of these models, browse the Rolex Models section of our Rolex Shopping Guide page. For information on Rolex's 950 Platinum or Everose Gold, visit our Tech page.

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