Celebrating One Year of Rob's Rolex Chronicle

Today marks one year since I published the first post to Rob's Rolex Chronicle. My original intention was to offer useful and nuanced information about Rolex to fans of the brand, including newbies to the world of horology. I have learned a lot about the company and their wristwatches over the past year and hope that I have shared that knowledge in the content of my posts.

The Rolex Models section has seen tremendous growth over the past year. It currently features sections about new and vintage watches as well as a Tech section that offers a look inside your favorite Rolex models. The Model Comparisons page has garnered particular interest, especially from those who are trying to figure out which model is right for them.

The Rolex Shopping Guide has also expanded over time, covering topics related to the search for the perfect Rolex model for you. There are so many factors that go into the purchase of a luxury timepiece that I felt it necessary to break them down in terms that the average consumer can comprehend. From pricing to functionality, I hope that my shopping guide offers a comprehensive look at the market and the most important aspects of the purchase decision.

The Rolex Owner's Lounge is the newest section of this site and it offers Rolex owners information on every aspect of ownership. The most utilitarian information is found in the Owner's Guide, covering topics that range from how to set the time on your watch to repairs and maintenance. The company's history is also presented in a Historical Timeline that covers their milestones over the past century. Another point of interest for readers is seeing their favorite Rolex model on today's most talked-about celebrities.

An FAQ page featuring Frequently Asked Questions About Buying a Rolex completes this blog. The answers range from information about Rolex to mechanical watches in general. This is a great place to start if you are new to the world of wristwatches. I break down the parts of a watch, show you how they work and answer questions about Rolex as a company.

With Baselworld 2017 around the corner, I look forward to adding new and exciting content in the weeks to come. I would love to hear what topics readers enjoy the most so that I can focus my content on that. E-mail rolexchronicle@gmail.com or use the social media links on the sidebar to connect with me and share your thoughts and ideas.

Finally, I would like to take this opportunity to thank you for following my Rolex journey. This blog's readership has grown exponentially over the past few months and I look forward to seeing it grow even more in the future. For now, I hope that the information found in these sections is helpful and informative to you on your journey.

Thank you again!


Rob's Rolex Chronicle 

I created Rob's Rolex Chronicle to provide useful information about Rolex watches to consumers and wristwatch enthusiasts using the simplest terms possible. Most of the horology blogs that I frequented when conducting my own Rolex product research were bogged down with jargon and dated content that left me with more questions than answers.

What was missing for me was a current and concise Rolex shopping guide that would allow me to browse articles about the Rolex models that I was interested in, find out what makes them tick, browse historical information about the company and see who is wearing which model.

As a creative professional, I decided to apply my skill set to bringing my ideal Rolex shopping guide to fruition in the form of Rob's Rolex Chronicle. Here, you will find articles on Rolex models, Rolex tech innovations, Rolex Lifestyle, a detailed historical timeline of the company and a Rolex shopping guide with information on choosing the right Rolex model for you at the right price.

I hope you find the information on this blog useful and I welcome articles from guest bloggers, wrist shots of you wearing your Rolex wristwatch, styling tips or anything that will help my readers make the best decision when making their wristwatch purchase.

Rob Jordan   
Creator, Rob's Rolex Chronicle

Rob's Rolex Chronicle logo based on the dial of the 2016 Cosmograph Daytona

Rob's Rolex Journey 

Since coming up with the brand name in 1908, Hans Wilsdorf inextricably tied Rolex to luxury, precision and style. A Rolex wristwatch is more than a status symbol or a timepiece. With over a hundred years of history and current annual production at about a million watches, the company has withstood the test of time and remains a pioneer in the production of almost indestructible timepieces with unmatched attention to detail.

One of my earliest childhood memories is of trying on my grandfather's Rolex Cosmograph Daytona when I was five years old. It was yellow gold with a white dial and a brown leather strap. It dangled on my small wrist and felt heavier than I thought it would - I was accustomed to the Mickey Mouse wristwatch my mom bought me at Disney World that year, which was much lighter.
Gold Rolex Cosmograph Daytona on Brown Strap
My grandfather was an avid deep sea diver and fisherman and he was rarely seen without his Rolex on his wrist. He left me that watch in his will a few years ago, and I wore it proudly for years. I liked having a piece of him with me and was also fascinated by wearing a watch that was close to my age that still looked great and functioned well.

For my fortieth birthday, I decided to purchase my own Rolex and preserve my grandfather's for when my young son would be old enough to inherit it. It was the search for my own Rolex that became the genesis for this blog. With so many options and styles to choose from, I spent a lot of time diving into the rich history of Rolex to decide which model best suited my lifestyle.

As a creative executive based in South Florida, I spend a lot of my time with clients and colleagues, but I also like to get out on the water as much as possible. Whether I'm taking the family out to the sandbar on a Saturday or kite surfing on the beach in the early mornings before heading to the office, I need a watch that can handle my active lifestyle, but still look good with a Tom Ford suit for one of the many black tie events I have to attend throughout the year.

Rolex Deepsea
After much consideration and hours spent in Rolex forums, I went with the Rolex Deepsea with the black dial, black ceramic bezel and oyster bracelet. It is certainly a departure from the yellow gold Daytona with the brown leather strap in terms of style, but the DeepSea gives me all that I want in a watch - it is rough and tumble but still elegant. I feel comfortable transitioning the stainless steel watch from diving and boating to getting dressed and going out.

Although the search for my own Rolex is over, I am left with an appreciation and passion for the Rolex brand that I intend to explore using this blog. My particular areas of interest include the history of Rolex, vintage advertisements, Rolex models, design, functionality, fashion, style and accessories.

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