Rolex Sporting Events and Sponsorships

The Rolex brand has been associated with sports since the early twentieth century. Some of their earliest advertisements featured athletes like Mercedes Gleitze and sportsmen like race car driver Sir Malcolm Campbell. More recently, they have tapped superstar athletes like alpine skier and Olympic gold medalist Lindsey Vonn and tennis phenom Roger Federer as brand ambassadors. Aside from that, they also sponsor several international sporting events like those listed below. 

Every Rolex Tells a Story: Lydia Ko (photo: Rolex)
Korean-born professional golfer Lydia Ko moved to New Zealand as an infant. It was there that she developed her athletic career, becoming the youngest golfer, man or woman, to be ranked number one in the world. more

Rolex 24 at Daytona (photo: Stephan Cooper)
Rolex's Cosmograph Daytona model is a grail for many watch enthusiasts, but even more so for participants in the Rolex 24 at Daytona, the first major motorsports event of the year. more
2016 Australian Open (photo: Rolex/Gianni Ciaccia)
While some have speculated that Rolex will be introducing a new GMT-Master II configuration this year based on the model's prominence on their official website, it seems that the reasoning is tied to the Australian Open, not Baselworld 2017. more
Roger Federer holding his trophy at Wimbledon 2009 (photo: Rolex)
With Wimbledon around the corner, Rolex has added a new section to their official website featuring Roger Federer recounting his record breaking performance at Wimbledon 2009. With his win against Andy Roddick that year, he broke Pete Sampras' all time Grand Slam record, becoming the first Swiss tennis player to be number one in the world. more

Every Rolex Tells a Story: Garibeñe Muguruza (photo: Rolex)
Current French Open champion Garbiñe Muguruza will not be advancing to the Australian Open semifinal after a loss to American Coco Vandeweghe this week. However, the Venezuelan-born Spanish tennis star has much to be proud of in her career. more

Bloodhound Supersonic Car (photo: the Bloodhound Project)
The Bloodhound SSC is a supersonic vehicle currently being developed in Bristol, England to attempt to break the current land speed record of 763.035 mph set by British Royal Air Force fighter pilot Andy Green in 1997. Green has teamed up with previous world land speed record holder and engineer Richard Noble to head the project. more

Georgina Bloomberg at Central Park Celebration of the Horse, 2014 (photo: Rolex)
Rolex became a major international sponsor of equestrianism with the Rolex Grand Slam of Show Jumping that was created in 2013. This global initiative includes the CHIO Aachen, CSIO Spruce Meadows 'Masters' Tournament and CHI Geneva. more

No. 2 Tequila Patron ESM Honda-powered Ligier JS P2
The 24 hour endurance race is held annually at Daytona International Speedway and sponsored by Rolex. On January 31, 2016, race car driver Luis Felipe Derani, or 'Pipo' as he is also known, took the checkered flag for Tequila Patron ESM at the 2016 Rolex 24 at Daytona. more

Monte-Carlo Country Club (photo:
The Monte-Carlo Rolex Masters 2016 began on April 9, 2016 at the red clay courts of the Monte-Carlo Country Club in the Principality of Monaco. Part of the ATP World Tour, the tournament will welcome the top ranked mens singles players including Andy Murray, Novak Djokovic and Roger Federer. more

Rolex Sydney Hobart Yacht Race, 2014 (photo: Rolex/Daniel Forster)
Rolex's partnership with the Sydney Hobart Yacht Race began in 2002. The race starts on Boxing Day, December 26, and ends on January 1st, sending participants across 628 nautical miles in one of the toughest tests of seamanship in sailing. more

Adam Scott wins WGC-Cadillac Championship 2016 (Photo: John David Mercer, USA TODAY Sports)
Rolex is an official sponsor of all four World Golf Championships. Adam Scott is wearing a yellow gold Rolex Day-Date in the above photo. The golfer is also featured in Rolex's ads for their Sky-Dweller model. more

Frederik the Great (photo:
The Rolex Central Park Horse Show is underway in New York City and one of the headliners is the most handsome horse in the world, Frederik the Great. This pure bred Friesian stallion will display one of the longest manes in the world as he has on his YouTube channel for millions of viewers. more

Every Rolex Tells a Story: Sir Jackie Stewart (photo: Rolex)
Sir Jackie Stewart, or the "Flying Scot" as he is also known, is a legendary Formula 1 race car driver that has been a Rolex Testimonee for half a century. He won three World Drivers' Championships between 1965 and 1973 and worked as a sports commentator and racing safety advocate thereafter. more

Every Rolex Tells a Story: Steve Guerdat
Olympic equestrian Steve Guerdat, born in Switzerland and coached by his father Philippe Guerdat, was riding horses before he learned how to walk. The young but successful show jumper won the Rolex Grand Prix at the CHI Geneva in 2013 wearing an Everose gold Rolex Daytona. more

Rolex Fastnet Race 2009 (photo: Rolex/Carlo Borlenghi)
With the Rolex Sydney Hobart Yacht Race coming to an end a few days ago, the watchmaker once again cemented their relationship with the sport. Though the Yacht-Master model wasn't introduced until 1992, the watchmaker has been a sponsor of yachting since the 1950s. more


Featured Post

Rolex Online Resources