Cast in their own foundry, Rolex introduced their Everose gold alloy in 2005. Its composition, meant to help their wristwatches retain their pink hue for a lifetime, is a closely guarded secret. Even after over ten years in production, not every model is available in this unique material. Of the 2016 Everose gold configurations offered by the watchmaker, I have selected a few that truly shine in this precious metal. 

Rolex's Cosmograph Daytona model has become ubiquitous in the past few decades. Aside from the Submariner, this is the Rolex model that I see most frequently on the street and in photos. While you will have to pay a premium and search high and low for the new ceramic Daytona, the Everose gold configuration shown above has been around for longer and is easier to get onto your wrist. The first Daytona to feature their Cerachrom bezel insert, it offers the sporty aesthetic of the race watch with the elegance of a black alligator leather strap. 

The Yacht-Master shown above in rose gold is unique, not only due to the material used for the case, but for the Oysterflex bracelet it comes with. Introduced on this model in 2015, the black elastomer bracelet features an Everose gold Oysterlock clasp. This configuration offers a stark contrast to the stainless steel options for this model, with an aesthetic that resembles luxury timepieces by watchmakers like Audemars Piguet. The strap makes it a bit more difficult for this watch to transition to more formal settings, but it is ideal for those who may actually send time on the open seas.

The Everose gold Pearlmaster shown above with a diamond paved dial and bracelet is a dazzling addition to their ladies lineup. In this instance, the warm tone of the pink gold creates a wonderful contrast with the cool tones of the diamonds on the dial, bezel and bracelet. This Pearlmaster is more a work of art than a wristwatch. The roman numerals, hands and crown at 12 o'clock give it an almost ancient feel, as if this timepiece was found in the vault of an empress or queen.

It is clear that Rolex saves its radiant Everose gold alloy for their most prestigious timepieces. While I would welcome more pink gold configurations, I feel that keeping these configurations limited only increases their allure. For more information on any of the models above, visit the Rolex Models section of this site. Check out the Tech section for information on Everose gold and other exclusive Rolex materials or visit rolex.com.

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