As a sponsor for the 89th Oscars, Rolex created a beautiful Greenroom for celebrity presenters and winners to mingle backstage during the show. Viewers of the telecast were treated with a 60 second TV spot from the watchmaker that pieces together several cameos their wristwatches have made in cinema over the years. 

"It doesn't just tell time. It tells history," read the copy at the end. The wording itself is a bit confusing (what does it mean to tell history, anyway?), but it is just clear enough to illustrate their point. Rolex has been a part of cinematic history and chose to honor that tradition in a subtle way with their elegant advertisement. 

The spot features Hollywood legends like Marlon Brando, Faye Dunaway and Harrison Ford in scenes from classic films set to the familiar jingle heard in most of the videos on their YouTube channel. Watch the video below and visit rolex.com for more information about the watchmaker's relationship with the world of filmmaking.