Rolex President Bracelet on a modern Day-Date

The President bracelet was designed specially for the launch of the Oyster Perpetual Day-Date in 1956.  The Rolex Day-Date was the first waterproof and self-winding chronometer to offer a modern calendar with instantaneous day spelled out and date on the dial.  Many luminaries, presidents, and leaders have adorned the Day-Date, often called the "presidents' watch" as a result. 

Rolex President Bracelet in Platinum

The President band represents the ultimate in refinement and comfort.  It is made from three-piece links.  The band has undergone stringent tests to achieve impeccable beauty and strength.  President bands are always produced with precious metals such as 18 ct yellow gold, rose gold, or 950 platinum.  Pictured above, the Day-Date harnesses the power and beauty of the President bracelet. 

Rolex President Bracelet in Rose Gold

The polished center rung is offset beautifully by the brushed gold links on the right and left of the band.  The alternating polished, brushed, polished, brushed, polished from the case through the band to the case again, gives a visual dimension to the timepiece which visually enticing to the eye. 

Rolex seems to follow the concept of the band color to the bezel and the hour markers on the case.  The fluted bezel of the day-date offers a similar light and dark lighting effect that the band naturally gives off with its links.  Of the Rolex bands, the President band is probably the 2nd most luxurious band they offer.  It is clearly not a "tool" band such as the Jubilee or to a lesser extent, the Oyster.  However, it may take a rung back to the much newer luxurious Pearlmaster band. 

However, the President bracelet never disappoints.  Wearing the President band is like stepping into the company of history with luminaries such as former President Lindon B. Johnson, or Winston Churchill.  Even President Kennedy received a Day-Date with President bracelet as a gift from Marilyn Monroe with the inscription "With love as always."