From the RolexMiddleSeaRace.com website

If you ever wanted to know why Rolex is held in such high regard by sea masters and yachting experts around the world, you need to just look at the 50th Annual Rolex Middle Sea Race.  Not only  is this international regatta sponsored by Rolex, but it is in its 50th year since the original race was held.  Rolex is known for its longevity, and its dedication and annual sponsorship to the Yacht Masters of the world is unparalleled. 

From the RolexMiddleSeaRace.com

Held in Malta Grand Harbor and launched on October 20th at 11 am, the race had 149 total entries.  The winner, Giovanni Soldini’s Italian Multi70 Maserati, completed the race in 2 days, 11 hours 54 minutes 58 seconds.  The Middle Sea Race capped a week of Yacht Racing, since the Coastal Sea Race launched only 3 days before the start of the Middle Sea Race, also sponsored by Rolex.  With so much sponsorship and dedication to Yacht racing, you might ask, what would the world of Yachting be without Rolex? 

Rolex sponsors several races around the world and is highly in tune with Yacht clubs and the needs of their membership.  The Rolex Giraglia is another example of Rolex's dedication to Yacht racing - an event that has been held since 1952.  The Giraglia was a challenge between the Yacht clubs of Italy and France shortly after the 2nd world war, but has since become a worldwide event.  Rolex has increased its sponsorship in 1997 and now the race carries the Rolex namesake at every event.  https://www.rolexgiraglia.com

Rolex sponsors the Maxi Yacht Rolex Cup held each September in Sardinia’s Porto Cervo on the Costa Smeralda. http://www.yccs.com/en/ It sponsors the Rolex Swan Cup, which combines Rolex with the Yacht builder Nautor Swan. 

The Rolex Fastnet Race is a biennial challenge that attracts more than 300 yachts from 20 countries, bringing together some 2,500 sailors to attempt the 605 nautical mile race beginning at the Royal Ocean Racing Club off the coast of Ireland and England.  http://rolexfastnetrace.com. 

The Rolex TP52 World Championship is a race that is held in different locales around the world but is the culmination of the TP52 series.  http://52superseries.com