The Entire Watch Industry Depends on Rolex
September 08, 2019
Rolex is clearly the #1 most recognizable luxury brand in the world. However, Rolex's impact on the entire watchmaking industry is felt by the entire industry. Rolex has worked hard since early on to be the center of action - wherever that might be. This has helped lift the entire watchmaking industry and carry them upon its back.
Rolex and Tennis
Even before Roger Federer became a Rolex Brand Ambassador, Rolex became a partner and official timekeeper for some of the greatest tennis competitions worldwide.
- The Australian Open hosted at Melbourne Park (renamed Rod Laver Arena after the great tennis champion).
- Roland-Garros in Paris for the French Open
- Wimbledon in England
- US Open in New York
Rolex and Sailing & Yachting
One of the sports that epitomizes the Rolex love for dynamic sportsmanship and the spirit of excellence is yachting. Rolex has sought to be part of so many regattas and prestigious yacht clubs that it would seem that no race would be complete without Rolex's presence. The high standards and the constant reaching to achieve better results through the smallest attention to detail is an essential part of both Rolex's culture and the culture of yacht racing. Here are a few partnerships Rolex has become bound to over the years:
- The New York Yacht Club
- Rolex Sydney Hobart Yacht Race
- Maxi Yacht Roex Cup in Sardinia's Porto Cervo on the Costa Smeralda
- SailGP
- Rolex Fastnet Race
- Rolex TP52 World Championship
Rolex and Golf
Before Tiger Woods became a Rolex Brand Ambassador - perhaps the most famous of the Rolex Ambassadors - Rolex has been sponsoring golf tournaments across the world.
- The US Open and US Women's Open
- The Open
- World Golf Championships
- Rolex Series
- Players Championship
- US FedexCup Playoffs
- The President's Cup
- The Solheim Cup
- The Evian Championship
Rolex and Racing
The Rolex passion for racing has a history that goes all the way back to the 1930's. From that point forward, Rolex was hooked and had to be part of some of the top competitions worldwide.
- Formula 1 Racing - featuring 21 races in 21 countries across the globe.
- Formula 1 Grand Prix de Monaco
- FIA World Endurance Championship
- The 24 Hours of Le Mans
- Rolex 24 at Daytona
- Goodwood Revival
- Monterey Classic Car Week
Rolex and Exploration
Rolex has sought to be part of the greatest exploration adventures ever undertaken - from the early 1953 expedition to the top of Mount Everest led by Sir John Hunt to the Deep Sea triumphs of the Trieste by Jacques Piccard where they set a depth record of 10,916 meters as they explored the Mariana Trench.
- Deepsea Challenge - with film-maker James Cameron - diving to the depth of 10,908.
- Deepsea Under the Pole I, II and III from 2010 through 2017 Rolex helped explores understand the climate equilibrium, biolumninescence and underwater exploration techniques in the Arctic and Antarctic.
- Perpetual Planet Campaign
- Partnership with the National Geographic Society and Sylvia Earle's Mission Blue Initiative.
- Rolex Awares for Enterprise from 1976 more than 140 Laureates have achieved outstanding feats of discovery in science, exploration, health, the environment and human culture.
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