Rolex Testimonee Roger Federer Wins 8th Wimbledon Title (photo: Sporting News)

After taking a six month long break from tennis, Roger Federer stepped back into the game with a mastery befitting a champion. In the last few months - much to the amazement of the tennis world - he has won two majors. This past Sunday, he seized his eighth Wimbledon title. As he approached the cameras for his post-victory interview, his Rolex Datejust 41 accompanied him as he kissed his trophy.

Rolex has woven the legacy of its brand into the successes of athletes like Roger Federer for a century with its testimonee concept. Federer is no stranger to luxury items, considering he has won over $97,000,000 in prizes over the span of his career. However, it is his relationship with Rolex that is rather noteworthy because it further reinforces the deep-seated commitment Rolex has with associating itself with excellence.

Like so many other testimonees, Federer’s watches mean significantly more for him for their symbolism than as time-telling devices or display of financial achievement. For him, they are part of his most cherished memories. In 2009, he beat Peter Sampras’ all time Grand Slam record at Wimbledon. The iconic shot of him holding up the trophy also includes a clear shot of his prized Rolex. When asked about his watch collection, Federer says “When I look at the watch, I remember that day very vividly.”

Rolex has done an excellent job of tying their timepieces to grand achievements. For more information on Rolex, The Championships at Wimbledon and the Datejust 41, visit rolex.com.

Rolex is the Official Timekeeper of Wimbledon 2017 (photo: Rolex Instagram)

In 1978 The Championships, Wimbledon partnered with Rolex to put together the 92nd tournament of its kind. Since then, Rolex has remained a sponsor and official timekeeper of the Championships. The time-tested partners share a commitment to excellence and passion for the sport.

Today, the tennis world descends in full force on All England Club in Wimbledon, London for the 140th Championship. Rafael Nadal returns after having missed last year’s tournament due to a wrist injury. Nadal has remained fairly out of sight but played plenty of tennis over the last few months only taking last week off in order to rest up.

However, Wimbledon is played on grass and Nadal hasn’t played on grass since the last time he was there. Angelique Kerber is brushing off the pressure, “I have already been number one for so long and I will try to keep it, but I am here to play round by round and focus on my matches, not the numbers.”

This year Rolex has decided to feature the Datejust 41 (Reference # 126303) in association with the 2017 tournament. The green-colored roman numerals and gold crown at 12 o'clock give the dial a quintessentially Rolex look. The smooth bezel and 41mm case size offer something to fans of contemporary sports watches.

Powered by the new generation Calibre 3235 self-winding mechanical movement, the Datejust combines new technology with the iconic model that Rolex is most closely associated with. Its classical aesthetic is the perfect match for an event this institutional.

For more information on Wimbledon 2017, visit the tournament's official website. To check out the Datejust 41, visit rolex.com.

>>BACK TO SPORTS