Rolex Testimonee Roger Federer Wins 8th Wimbledon Title (photo: Sporting News)

After taking a six month long break from tennis, Roger Federer stepped back into the game with a mastery befitting a champion. In the last few months - much to the amazement of the tennis world - he has won two majors. This past Sunday, he seized his eighth Wimbledon title. As he approached the cameras for his post-victory interview, his Rolex Datejust 41 accompanied him as he kissed his trophy.

Rolex has woven the legacy of its brand into the successes of athletes like Roger Federer for a century with its testimonee concept. Federer is no stranger to luxury items, considering he has won over $97,000,000 in prizes over the span of his career. However, it is his relationship with Rolex that is rather noteworthy because it further reinforces the deep-seated commitment Rolex has with associating itself with excellence.

Like so many other testimonees, Federer’s watches mean significantly more for him for their symbolism than as time-telling devices or display of financial achievement. For him, they are part of his most cherished memories. In 2009, he beat Peter Sampras’ all time Grand Slam record at Wimbledon. The iconic shot of him holding up the trophy also includes a clear shot of his prized Rolex. When asked about his watch collection, Federer says “When I look at the watch, I remember that day very vividly.”

Rolex has done an excellent job of tying their timepieces to grand achievements. For more information on Rolex, The Championships at Wimbledon and the Datejust 41, visit rolex.com.