Rolex Testimonee Roger Federer Wins his Eighth Wimbledon Title
July 18, 2017Rolex Testimonee Roger Federer Wins 8th Wimbledon Title (photo: Sporting News) |
Rolex has woven the legacy of its brand into the successes of athletes like Roger Federer for a century with its testimonee concept. Federer is no stranger to luxury items, considering he has won over $97,000,000 in prizes over the span of his career. However, it is his relationship with Rolex that is rather noteworthy because it further reinforces the deep-seated commitment Rolex has with associating itself with excellence.
Like so many other testimonees, Federer’s watches mean significantly more for him for their symbolism than as time-telling devices or display of financial achievement. For him, they are part of his most cherished memories. In 2009, he beat Peter Sampras’ all time Grand Slam record at Wimbledon. The iconic shot of him holding up the trophy also includes a clear shot of his prized Rolex. When asked about his watch collection, Federer says “When I look at the watch, I remember that day very vividly.”
Rolex has done an excellent job of tying their timepieces to grand achievements. For more information on Rolex, The Championships at Wimbledon and the Datejust 41, visit rolex.com.
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