Celebrating One Year of Rob's Rolex Chronicle

Celebrating One Year of Rob's Rolex Chronicle
Today marks one year since I published the first post to Rob's Rolex Chronicle. My original intention was to offer useful and nuanced information about Rolex to fans of the brand, including newbies to the world of horology. I have learned a lot about the company and their wristwatches over the past year and hope that I have shared that knowledge in the content of my posts.

The Rolex Models section has seen tremendous growth over the past year. It currently features sections about new and vintage watches as well as a Tech section that offers a look inside your favorite Rolex models. The Model Comparisons page has garnered particular interest, especially from those who are trying to figure out which model is right for them.

The Rolex Shopping Guide has also expanded over time, covering topics related to the search for the perfect Rolex model for you. There are so many factors that go into the purchase of a luxury timepiece that I felt it necessary to break them down in terms that the average consumer can comprehend. From pricing to functionality, I hope that my shopping guide offers a comprehensive look at the market and the most important aspects of the purchase decision.

The Rolex Owner's Lounge is the newest section of this site and it offers Rolex owners information on every aspect of ownership. The most utilitarian information is found in the Owner's Guide, covering topics that range from how to set the time on your watch to repairs and maintenance. The company's history is also presented in a Historical Timeline that covers their milestones over the past century. Another point of interest for readers is seeing their favorite Rolex model on today's most talked-about celebrities.

An FAQ page featuring Frequently Asked Questions About Buying a Rolex completes this blog. The answers range from information about Rolex to mechanical watches in general. This is a great place to start if you are new to the world of wristwatches. I break down the parts of a watch, show you how they work and answer questions about Rolex as a company.

With Baselworld 2017 around the corner, I look forward to adding new and exciting content in the weeks to come. I would love to hear what topics readers enjoy the most so that I can focus my content on that. E-mail rolexchronicle@gmail.com or use the social media links on the sidebar to connect with me and share your thoughts and ideas.

Finally, I would like to take this opportunity to thank you for following my Rolex journey. This blog's readership has grown exponentially over the past few months and I look forward to seeing it grow even more in the future. For now, I hope that the information found in these sections is helpful and informative to you on your journey.

Thank you again!

Rob

Rolex Oyster Case

Rolex includes the words 'Oyster Perpetual' in most of their model names. The word 'Perpetual' refers to the perpetual rotor that powers the movement and, in this instance, the word 'Oyster' refers to the Oyster case that was invented by Rolex in 1926. 

Rolex Oyster Case (photo: Rolex)
The Oyster was the first waterproof wristwatch case that utilized Rolex's patented system of screwing the bezel, case back and winding crown into the middle case. It was tested by famed swimmer Mercedes Gleitze, who swam across the English Channel with a Rolex Oyster provided to her by Hans Wilsdorf in 1927.

All of the Rolex Oyster Perpetual models currently on the market are water resistant up to at least 100 meters due to the hermetic construction of the Oyster case. Today's Oyster case is made of a middle case that is stamped out of a solid block of metal (904l steel, 18 karat gold or platinum), a screw-down fluted case back and friction fitted crystal and bezel. Either a Twinlock or Triplock winding crown is also screwed into the Oyster case for watertight security.

All Oyster cases are made by Rolex in-house and undergo rigorous testing, including immersion underwater with high pressure to assure quality control. Although it may feel redundant to add the word 'Oyster' to every model name, the shape of the Oyster case is one of the easiest ways to identify a Rolex.

>>BACK TO TECH

2016 Rolex Cosmograph Daytona

There has been much fanfare about the 2016 Rolex Cosmograph Daytona model unveiled at Baselworld 2016. The new dial is a throwback to the Paul Newman Daytona made popular in the early seventies after the actor and race car driver received one as a gift from wife Joanne Woodward.
2016 Rolex Cosmograph Daytona (photo: Rolex)
An authentic Paul Newman Daytona goes for more than triple what another Daytona with the same model number would go for. Hodinkee offers an in-depth look at the Paul Newman Daytona and what differentiates it from other Daytona models of that era.

The 2016 Cosmograph Daytona features a white dial with contrasting black sub-dials reminiscent of the Paul Newman. It is equipped with Rolex's 4130 movement and a black monobloc Cerachrom bezel with a tachymetric scale engraved into it.

This stainless steal wristwatch has already become a sensation at Baselworld and on the Internet. The new Daytona combines Rolex's updated and constantly evolving manufacturing standards with a sense of nostalgia that puts this model on everybody's radar.

When creating a logo for this blog, I was inspired to incorporate the dial of the 2016 Daytona in my design. The black and white geometric elements create a wonderful backdrop for the gold blog title. I don't normally feel inclined to produce fan art, but I think it's fitting in this instance considering that this is a blog about Rolex.


Rob's Rolex Chronicle Logo

Lindsey Vonn Wearing a Rolex Datejust

Olympic Gold Medal winner Lindsey Vonn is one of the many Rolex ambassadors from the world of sports. The accomplished alpine skier has broken many records in her career, making her an ideal spokesperson for the brand.

lindsey vonn rolex ambassador in rolex ad for datejust
Lindsey Vonn wearing a Rolex Datejust in Photo Shoot for Rolex
Photographed wearing a Rolex Datejust with a diamond baguette bezel, jubilee bracelet and pink floral dial for a print ad, her natural beauty almost makes you forget that she is a world class athlete.

The Sports Illustrated Swimsuit Model took to Instagram to show off her new gold Rolex 101031 last November. She paired it with a fur lined coat and an interesting snake-like gold ring on her finger.

A photo posted by Lindsey Vonn (@lindseyvonn) on


In the video for Rolex posted below, Vonn touches upon the aspirational quality of owning one of their timepieces. ''You've done something right if you're wearing one,' she states.

>>BACK TO ATHLETES


Rolex Paraflex Shock Absorber

In what seems like another effort to fully vertically integrate their wristwatch production, Rolex developed and patented its Paraflex Shock Absorber in 2005. This replaced the KIF shock absorption system is some of their models. 

Rolex Paraflex Shock Absorber
Rolex Paraflex Shock Absorber
Shock absorption is a very important part of maintaining the accuracy of mechanical watch movements. The oscillator is what regulates the time in the movement and that very fragile piece must be protected from shock in order to keep proper time.

Rolex asserts that their Paraflex absorbs up to 50% more shock than other shock protection systems. It is easier to manufacture and service than other shock absorbers and is meant to avoid deformation.

>>BACK TO TECH

Rolex Mentor and Protege Arts Initiative

The Rolex Mentor and Protege Arts Initiative is a philanthropic program started by the company in 2002 that pairs masters of different artistic disciplines with proteges that are selected by anonymous panels. 

The proteges are meant to spend 6 weeks with their mentors over the course of a year, though most spend far more time together. The masters either allow the protege to observe them at work or work on collaborative projects together. 

Once selected, proteges receive $25,000 Swiss francs and a stipend for travel and expenses involved in the program. At the end of the program, an additional $25,000 Swiss francs is available to any protege who chooses to create new work with it. Mentors receive an honorarium of $75,000 Swiss francs to compensate for their time and expenses in partaking in the program. Past mentors include Margaret Atwood, Toni Morrison, Alejandro Iñárritu and Martin Scorsese.

mentors for rolex art initiative
Mentors for Cycle 8 of Rolex Mentor and Protege Arts Initiative 

The mentors for Cycle 8, which begins in 2016, were announced on December 6, 2015 during Rolex Arts Weekend, an event marking the end of the 2014 - 2015 cycle, at Centro Cultural del Bosque's Teatro Julio Castillo in Mexico City.

This cycle's mentors include: David Chipperfield for Architecture, Mia Couto for Literature, Robert Lepage for Theater, Joan Jonas for Visual Art, Ohad Naharin for Dance, Philip Glass for Music and Alfonso Cuaron for Film.

In February of 2016, finalists were announced for four categories: dance, literature, theater and visual arts. The list of finalists is available on the Mentor and Protege Arts Initiative official site.

>>BACK TO ARTS

Rolex Oyster Perpetual Explorer

After decades of gaining expertise on how the Rolex Oyster Perpetual model performed under extreme conditions (including scaling the Himalayas) Rolex released the first in a series of wristwatch models built specifically for such endeavors. The Explorer model was originally released in 1953 with new features including the Twinlock winding crown that is designed as a failsafe to keep water out of the case. 
rolex explorer model black dial
Rolex Oyster Perpetual Explorer
In 2010, Rolex upgraded the iconic timepiece from a 36mm case to a 39mm case. It features a smooth bezel, black dial and the Explorer's unique hour hand design with a 3132 self winding mechanical movement equipped with Rolex's parachrom blue hairspring and Parallax shock absorber. Made with Rolex's 904L steel and featuring the oyster bracelet, this is one of the most simple and sturdy models available.

The Explorer is classic and elegant, with smooth, clean lines and a very clear display. Although many other Rolex models provide additional features that may excite buyers, this model is ideal for those with an understated but elegant aesthetic.

The suggested retail price for the Explorer (reference # 214270) is 6,200 Swiss Francs or approximately $6,503 US according to current exchange rates.

>>BACK TO ROLEX SHOPPING GUIDE

Rolex Blue Parachrom Hairspring

Finer than a human hair, Rolex's patented blue Parachrom hairspring is manufactured completely in-house. Historically, blue hairsprings are known as the most precise and reserved for the most prestigious timepieces. The watchmaker introduced this hairspring in the 4130 movement of the Cosmograph Daytona in 2000. 

The oscillator is composed of a balance wheel and a hairspring. This is the part of a mechanical watch movement that regulates electric current that is delivered to the oscillator from the mainspring through the escapement. The precision of frequency determines the precision of the watch, in this case within one second a day.  

Rolex Parachrom Blue Hairspring oscillator
Rolex Parachrom Blue Hairspring
Hairsprings are generally composed of ferromagnetic alloys such as iron, nickel, cobalt and chrome, however, these alloys are sensitive to magnetism and shock. Rolex developed the blue Parachrom hairspring buy fusing niobium and zirconium with a precise quantity of oxygen then introduced to obtain this specific alloy. The use of this alloy makes this hairspring up to ten times more accurate than traditional hairsprings.

Rolex has two patents on their blue Parachrom hairspring. One is for the chemical composition of the alloy and the other is for the surface treatment that was developed in 2005 that gives the hairspring its blue color.

>>BACK TO TECH



Carmen Dell'Orefice in Ad for Rolex Oyster Perpetual Datejust Royal Black

Carmen Dell'Orefice has been a model since before most Americans would consider modeling a profession. Spanning an impressive 70 years, she was posing for the likes of Irving Penn and Richard Avedon in the 1940s, gracing the cover of Vogue at age 16. She was also a muse for Salvador Dali, posing for him as a teenager in New York. 

She is the oldest ever working model, having walked in New York Fashion Week in September of 2012, over 60 years after her first vogue cover. "I think America may be growing up and accepting the fact that the bulk of life exists beyond 50," Dell'Orefice told The Today Show at the time. 

In 2009, the model was featured in ads for the Rolex Oyster Perpetual Datejust Royal Black. Styled with tousled gray hair and black gloves in the print ad below, her sophisticated gaze and high cheekbones exude classic elegance. 

Class is Forever Rolex Ad Carmen Dell'Orefice
Model Carmen Dell'Orefice in 2009 Rolex Ad at Age 78

'Class is Forever' reads the ad copy, a phrase that is true for both the Rolex brand and the timeless beauty of Carmen Dell'Orefice. Still modeling as an octogenarian, she says it keeps her young - and who are we to argue?

>>BACK TO MODELS

Adam Scott Wins WGC-Cadillac Championship at Trump National Doral

Adam Scott won the World Golf Championship's Cadillac Championship in Doral, Florida, on Sunday, March 6th, only a week after winning the Honda Classic in Palm Beach. It was an ugly morning for the golfer, with two double bogies that left him trailing Rory McIlroy going into the back nine. 

No one thought he had a chance before the 6th tee, but he managed to close the gap between him and McIlroy on the back nine, putting him just one stroke ahead of Bubba Watson after the 18th hole. Scott finished with par -12, Watson -11 and McIlroy tied with Danny Willet at -10. Jordan Spieth, ranked No. 1 in the world, finished 17th at -1. 

Adam Scott wins World Golf Championship Cadillac Championship at Doral 2016
Adam Scott wins WGC-Cadillac Championship 2016 (Photo: John David Mercer, USA TODAY Sports)

Most of the media coverage, however, was centered around Donald Trump, whose chopper landed on the Red Tiger golf course on Sunday afternoon. The polemic presidential hopeful agreed to stand on the sidelines while Scott was presented with his trophy, but all eyes were on him as he indulged fans by signing campaign hats and smiling and pointing at people who voiced support for his campaign.

Rolex is an official sponsor of all four World Golf Championships. Scott is wearing a yellow gold Rolex Day-Date in the above photo. The golfer is also featured in Rolex's ads for their Sky-Dweller Model.

>>BACK TO SPORTS

Rolex Cellini Date

Taking its name from Italian Renaissance goldsmith and artist Benvenuto Cellini, the Rolex Cellini Date embodies the intellectual sophistication that characterized the mannerism movement that the artist helped define.
Rolex Cellino Date Black Dial
Rolex Cellini Date with Black Dial

This timepiece exudes classic elegance, pictured here in rose gold with a black dial and black alligator leather strap. Unlike other Rolex models, this Cellini is only available in 18 karat Everose or white gold with either a black or silver dial and a shiny leather strap in either brown or black. 

Other unique qualities of this model include an analog date display on a sub-dial in the 3 o'clock position and a double bezel that is both domed and fluted. The hour markers are split down the middle by the minutes, making for another interesting design feature.

Much like its namesake, this Rolex model breaks all the rules but still manages to represent the unnaturally elegant aesthetic of Cellini's work.

>>BACK TO ROLEX SHOPPING GUIDE

Saliera Sculpture by Cellini, Paris, France 1543
Saliera by Benvenuto Cellini, Paris, France, 1543

Jay Z Pairs Rolex Sky-Dweller with Gold Cuban Link Chain

The Wireless Festival is an annual music event that takes place in England over the summer. Jay Z was a headliner in July of 2013, releasing his album Magna Carta Holy Grail that same week. 

During his set, the rapper wore an impressive 5 kilo Cuban link chain by Rafaello & Co flanked by an 18 karat gold Celine ID Bracelet on his right wrist and a gold Rolex Sky-Dweller on the left. 

Jay Z Gold Sky-Dweller, cuban link chain, celine id bracelet
Jay Z Wearing Gold Rolex Sky-Dweller (image: Wireless Festival)
Although many would find the styling a bit gaudy, the simplicity of a short sleeved white button down shirt makes the jewelry a focal point. And considering that his lyrical content is full of jewelry references (this Cuban link chain is mentioned in his song BBC) it makes sense that he would wear something this flashy onstage.

It is always interesting to see how stylists pair Rolex watches with other jewelry pieces. The gold Sky-Dweller adds a classic masculine touch to this performance look.

>>BACK TO RAPPERS

904L Stainless Steel Superalloy Used by Rolex Since 1985

If you've been on the market for a stainless steel Rolex, you may have seen that the company advertises their use of 904L grade stainless steel superalloy in their wristwatches as superior to the 316L grade stainless steel that the rest of the industry uses. 

More commonly used in the tech, chemical and aerospace industries, 904L grade stainless steel was developed for chemical processing, seawater cooling, wiring and gas washing. These industrial applications make sense as the alloy has a higher resistance to corrosion in extreme conditions, however some question the reasoning behind using this grade of metal for wristwatches.

photo of rolex 904l stainless steel
Rolex 904l Stainless Steel
Rolex started using 904L steel in 1985 because it polishes well and is more resistant to scratches in comparison to 316L. It also resists corrosion due to possible salt water or acid buildup that may get trapped in the watch case for years between cleanings.

904L stainless steel has a different chemical composition than 316L. It has a lower amount of carbon and a higher concentration of nickel and chromium, with copper added to make it less corrosive and more resistant to stress cracking.

It has been reported in forums that higher nickel content in 904L steel can lead to rashes in people with allergies to the metal, however, this is disputed as 316L stainless steel would create a similar allergic reaction, thus making the point moot in comparing the use of 316L over 904L in the wristwatch industry.

Though the average person wearing a Rolex may not be battling the elements on a daily basis, the quality of sheen and higher tolerance for scratching may be a good enough reason to choose a watch made with 904L grade stainless steel over a model using 316L.

>>BACK TO TECH

2016 Rolex 24 at Daytona Champion Luis Felipe Derani

On January 31, 2016, race car driver Luis Felipe Derani, or 'Pipo' as he is also known, took the checkered flag for Tequila Patron ESM at the 2016 Rolex 24 at Daytona, his first race in the United States. Only 22 years old, he is also one of the youngest champions of this race, taking the No. 2 Tequila Patron ESM Honda-powered Ligier JS P2 to victory. 

The driver expressed that it was an honor to be competing with others he has looked up to before participating in the race. "To fight with these guys is going to be pretty mega," he noted in a video by Tequila Patron ESM before the race. 



Along with co-drivers Scott Sharp, Johannes van Overbeek and Ed Brown, Derani crossed the finish line 26.166 seconds before Max Angelelli in the No. 10 Wayne Taylor Racing Corvette DP. 

“This is my first sportscar race in America and Daytona 24 Hours. We had an alarm of the gearbox temperature and powersteering, which was a little bit scary. Maybe it was just a sensor, my engineer kept me relaxed, but it was a bit scary for the last 30 minutes," Derani stated. 

Luis Felipe Derani
No. 2 Tequila Patron ESM Honda-powered Ligier JS P2
The 24 hour endurance race is held annually at Daytona International Speedway and sponsored by Rolex.

>>BACK TO SPORTS

Charlize Theron Wearing Rolex DeepSea Sea-Dweller

Charlize Theron is known for her Oscar winning talent as an actress and her stunning beauty. Shot here at a Lakers game sitting floor side a few years back, she sports a Rolex DeepSea Sea-Dweller on her wrist. 

Charlize Theron DeepSea Rolex
Actress Charlize Theron wearing Rolex DeepSea at Lakers Game

There is something sexy about a beautiful woman wearing an oversized watch designed for a man's wrist. Even while wearing a flannel shirt - or boyfriend shirt, as they have come to be known - she exudes sex appeal.

Theron plays up the femininity in her Christian Dior commercials and red carpet gowns, but seems completely comfortable blurring the gender lines with her more casual looks. As they do with menswear, Rolex watches seem to up the ante for any look in terms of style and elegance.

It certainly doesn't hurt that this particular timepiece is on the wrist of one of the most beautiful women in Hollywood, but the juxtaposition between the masculinity of the DeepSea and Charlize's smooth, glowing skin is a sight to behold.

>>BACK TO CELEBRITIES

Rolex Oyster Perpetual Sky-Dweller

Globalization has made traveling for business a must for many executives and professionals. As the name suggests, the Oyster Perpetual Sky-Dweller is a Rolex for those who spend time in the sky. If you're a frequent flyer, keeping track of time zones on your watch can be frustrating. 
Rolex Sky Dweller Black Leather Strap
Rolex Oyster Perpetual Sky-Dweller

This beautiful timepiece is designed to remedy that. With a turn of the bezel, you can set your watch to two different time zones without stopping the watch. This allows you to tell the time in your current time zone while keeping your watch set to the time zone you came from. It also adjusts the date between months with 30 and 31 days, meaning you only have to adjust the date once a year on March 1.

Shown here in 18 karat white gold with a black leather strap and ivory dial, this wristwatch is built to go anywhere and go with anything. Golfer Adam Scott is featured in Rolex's ads for this model.

Adam Scott Rolex Sky-Dweller Ad
Golfer Adam Scott wearing Sky-Dweller in Rolex Ad

Styled with a classic blue sport coat and black slacks, the Sky-Dweller completes the look with an effortless elegance that is difficult to achieve with any other accessory. Though the 24 hour ring on the dial may not be aesthetically pleasing to everyone, it certainly gives the watch a distinctive look among other luxury wristwatches.

The watch features Rolex's 9001 movement, a self-winding movement developed by Rolex in 2012. This certified Swiss chronometer passed Swiss Official Chronometer Testing Institute (COSC) testing.

The suggested retail price for the Sky-Dweller configuration above (reference # 326139) is 37,700 Swiss Francs, or approximately $39,544 US according to the current exchange rate.

>>BACK TO ROLEX SHOPPING GUIDE

Mercedes Gleitze Crosses English Channel Wearing Rolex Oyster in 1927

On October 7, 1927, Mercedes Gleitze became the first Englishwoman to swim across the English Channel unaided. After several failed attempts, the typist was heralded across the globe for her athleticism. 

Unfortunately, the English Channel Swimming Association refused to recognize her accomplishment due to lack of witnesses, though some would argue that they doubted the validity of her claim based on her gender. Unfazed, the athlete set out to swim the channel once again in what would be known as a vindication swim.

Word's First Waterproof Watch Case
Rolex Oyster, 1927

The year before her swim, Rolex had released its first waterproof wristwatch - the Oyster. Capitalizing off of the media coverage of the vindication swim, Hans Wilsdorf saw an opportunity to prove to the world that the Rolex Oyster could withstand the raging waters and live up to its promise. 

Mercedes Gleitze agreed to swim the channel with a gold Oyster hanging from her neck. She also agreed to write a testimony about her experience in exchange for the timepiece. After 10 hours of battling fatigue, jellyfish stings and strong currents, she emerged from the water victorious, with the watch still ticking. 

A triumph for Gleitze and the fledgling Rolex brand, the company took out a full page ad in The Daily Mail commemorating the swim and putting Rolex's innovation on the map. 

Daily Mail Ad Rolex Oyster Mercedes Geitze
Full Page Ad by Rolex in 1927 Commemorating Mercedes Gleitze's Swim

Vintage Rolex Submariner 5513 Signed 'Roger Moore 007'

In November of 2015, the original Rolex Submariner 5513 worn by Roger Moore in the 1973 James Bond film 'Live and Let Die' sold for about $363,000 at a Phillips auction. Designed by the film's art director Syd Cain, this watch is unique in that it features a circular saw bezel that Bond uses to saw through ropes that bound his arms a scene from the iconic Bond film.

Roger Moore 007
Rolex Submariner 5513 worn by Roger Moore as James Bond (Image: Phillips)

Another unique characteristic of this particular timepiece is that it does not tell time. The watch does not contain a movement, as it was designed as a prop for the movie. Though it is only right twice a day, the case back is signed 'Roger Moore 007' which certainly adds to its value.

The James Bond character has always been associated with luxury watches, most recently with the Omega brand, but this particular piece is a part of cinematic history. The purchase of this piece also included sketches from Syd Cain used in the development of the timepiece.

Syd Cain Sketches
Syd Cain's Art Departement Sketches (Image: Phillips)

Bloomberg Business speculated that the lack of functionality could have a negative effect on the value for the item. Phillips estimated the value at $150,000 to $250,000 prior to the November 2015 auction. However, the magic of the movies and the Rolex brand seemed to prove more valuable than some previously imagined.

>>BACK TO TIMELINE

Rolex Oyster Perpetual Cosmograph Daytona

Introduced in 1963 to meet the needs of race car drivers, this timepiece features a bezel with a tachymetric scale, allowing drivers to measure their speed up to 400 miles or kilometers per hour. 

This is a versatile and elegant wristwatch for anyone with a need for speed. As global partner of Formula 1, Rolex still honors their traditional ties to motor sports. In the 1950s, they began their relationship with Daytona International Speedway, which became the inspiration for the Cosmograph Daytona. Rolex is now the official timepiece of the Rolex 24 at Daytona and the 24 Hours of Le Mans.  
Rolex Cosmograph Daytona with Ice Blue Dial
Rolex Oyster Perpetual Cosmograph Daytona

Though it may have been designed for race car drivers, this watch is both elegant and distinguished, pictured here in platinum with an ice blue dial and chestnut brown bezel. With a scratch-resistant sapphire crystal that is water resistant up to 100 meters, this high precision personal timing tool can go sailing on the open water with you, too.

Style and function are not mutually exclusive when you own a Rolex, as the Daytona model demonstrates. The suggested retail price for the Daytona configuration shown above (reference # 116506) is 71,500 Swiss Francs, approximately $74,997 US.

>>BACK TO ROLEX SHOPPING GUIDE

About Rob's Rolex Chronicle

Rob's Rolex Chronicle 

I created Rob's Rolex Chronicle to provide useful information about Rolex watches to consumers and wristwatch enthusiasts using the simplest terms possible. Most of the horology blogs that I frequented when conducting my own Rolex product research were bogged down with jargon and dated content that left me with more questions than answers.

What was missing for me was a current and concise Rolex shopping guide that would allow me to browse articles about the Rolex models that I was interested in, find out what makes them tick, browse historical information about the company and see who is wearing which model.

As a creative professional, I decided to apply my skill set to bringing my ideal Rolex shopping guide to fruition in the form of Rob's Rolex Chronicle. Here, you will find articles on Rolex modelsRolex tech innovationscelebrities wearing Rolex wristwatches, a detailed historical timeline of the company and a Rolex shopping guide with information on choosing the right Rolex model for you at the right price.

I hope you find the information on this blog useful and I welcome articles from guest bloggers, wrist shots of you wearing your Rolex wristwatch, styling tips or anything that will help my readers make the best decision when making their wristwatch purchase.

Rob Jordan   
Creator, Rob's Rolex Chronicle
Rob's Rolex Chronicle logo based on the dial of the 2016 Cosmograph Daytona

Rob's Rolex Journey

Since coming up with the brand name in 1908, Hans Wilsdorf inextricably tied Rolex to luxury, precision and style. A Rolex wristwatch is more than a status symbol or a timepiece. With over a hundred years of history and current annual production at about a million watches, the company has withstood the test of time and remains a pioneer in the production of almost indestructible timepieces with unmatched attention to detail.

One of my earliest childhood memories is of trying on my grandfather's Rolex Oyster Perpetual Cosmograph Daytona 116518 when I was five years old. It was yellow gold with a white dial and a brown leather strap. It dangled on my small wrist and felt heavier than I thought it would - I was accustomed to the Mickey Mouse wristwatch my mom bought me at Disney World that year, which was much lighter.
Rolex Oyster Perpetual Cosmograph Daytona

My grandfather was an avid deep sea diver and fisherman and he was rarely seen without his Rolex on his wrist. He left me that watch in his will a few years ago, and I wore it proudly for years. I liked having a piece of him with me and was also fascinated by wearing a watch that was close to my age that still looked great and functioned well.

For my fortieth birthday, I decided to purchase my own Rolex and preserve my grandfather's for when my young son would be old enough to inherit it.

It was the search for my own Rolex that became the genesis for this blog. With so many options and styles to choose from, I spent a lot of time diving into the rich history of Rolex to decide which model best suited my lifestyle.

As a creative executive based in South Florida, I spend a lot of my time with clients and colleagues, but I also like to get out on the water as much as possible. Whether I'm taking the family out to the sandbar on a Saturday or kite surfing on the beach in the early mornings before heading to the office, I need a watch that can handle my active lifestyle, but still look good with a Tom Ford suit for one of the many black tie events I have to attend throughout the year.

wrist shot of rolex deepsea sea-dweller with black ceramic bezel
Rolex Deepsea Sea-Dweller with Black Ceramic Bezel
After much consideration and hours spent in Rolex forums, I went with the Rolex DeepSea Sea-Dweller with the black dial, black ceramic bezel and oyster bracelet. It is certainly a departure from the yellow gold Daytona with the brown leather strap in terms of style, but the DeepSea gives me all that I want in a watch - it is rough and tumble but still elegant. I feel comfortable transitioning the stainless steel watch from diving and boating to getting dressed and going out.

Although the search for my own Rolex is over, I am left with an appreciation and passion for the Rolex brand that I intend to explore using this blog. My particular areas of interest include the history of Rolex, vintage advertisements, Rolex models, design, functionality, fashion, style and accessories.

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