Ahead of Baselworld opening to the public on March 23rd, Rolex has released images and information about their new 2017 models. Some of their choices are surprising, namely the yellow gold ceramic Daytona on Oysterflex and the gem-set Yacht-Master 40, but most of the updates fit into their current collection without upsetting the general aesthetic. 

2017 Rolex Sea-Dweller 50th Anniversary 43mm

2017 Rolex 43mm Sea-Dweller (photo: Rolex)

The Sea-Dweller model celebrates its 50th anniversary this year and Rolex up-sized its case to 43mm, added a Cyclops magnifying lens for the first time, added a 3235 movement and colored the name on the dial in red. learn more

2017 Rolex Yacht-Master II

2017 Rolex Yacht-Master (photo: Rolex)

The 904l stainless steel Yacht-Master II model received subtle design changes to make it more in line with their other professional models. The hands have been upgraded with 18ct white gold Chromalight hands with their signature Mercedes hour hand. The hour markers at 12 and 6 o'clock have also been upgraded from small squares to standard triangular and rectangular shapes. learn more

2017 Rolex Cosmograph Daytona on Oysterflex Bracelet

2017 Rolex Daytona on Oysterflex (photo: Rolex)

The 2017 Rolex Daytona in yellow gold now features a Cerachrom bezel and Oysterflex bracelet. This is an interesting design choice, taking elements of last year's stainless steel model and adding the rubber bracelet introduced on the Yacht-Master model. learn more

2017 Two-Tone Rolex Sky-Dweller

2017 Rolex Sky-Dweller Rolesor on Oyster Bracelet (photo: Rolex)

Perhaps the most changed in terms of design, the 2017 Sky-Dweller looks more like a Datejust than the original Sky-Dweller model. The dial now features baton-style hour markers with Chromalight luminescence. The 24-hour sub-dial is now colored in gold to match the dial and it now features a Rolesor configuration with an Oyster bracelet. learn more

2017 Rolex Datejust 41

2017 White Rolesor Datejust 41 (photo: Rolex)

The 2017 Datejust 41 features a 904l middle case with an 18ct white gold fluted bezel. This white Rolesor configuration is powered by a 3235 movement. learn more

2017 Gem-Set Rolex Yacht-Master 40

2017 Gem-Set Yacht-Master 40 (photo: Rolex)

The 2017 Yacht-Master 40 features a gem-set bezel with rainbow colors. This configuration retains the Everose case, black dial and black Oysterflex bracelet characteristic of the original Yacht-Master 40 introduced a few years ago. learn more

2017 Rolex Lady-Datejust 28

2017 Lady-Datejust 28 (photo: Rolex)

The 2017 Lady-Datejust 28 has also been introduced in a white Rolesor configuration. This version is on an Oyster bracelet and powered by a 2236 movement. learn more

2017 Rolex Cellini Moonphase

2017 Rolex Cellini Moonphase (photo: Rolex)

The 2017 Rolex Cellini Moonphase is by far the most aesthetically pleasing of the new offerings. With a moonphase indicator at 6 o'clock and a date display around the circumference of the dial, this model harkens back to classic vintage Rolex models. The Everose gold case is complemented perfectly by the brown alligator leather strap. This model also features a folding Crownclasp is 18ct gold. learn more

Click back tomorrow for photos from the Rolex stand at Baselworld 2017!

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