7 Things You May Not Know About Rolex
June 13, 2016
Rolex watches have been around for over a hundred years but there are a few things about the watchmaker that most people probably don't know. From the materials they use for their timepieces to their achievements in the luxury watch industry, Rolex follows a unique business model that was set in place by founder Hans Wilsdorf in the early 20th century. This has allowed them to remain at the top of their game for over a century with no signs of slowing down in the future.
Rolex Makes Their Own Gold
One of the most interesting aspects of Rolex's wristwatch production is that they make their own gold. Rolex has a foundry in their Plan-les-Ouates site in Geneva, Switzerland, where they create gold alloys. Most notably, Rolex patented the composition of their Everose gold alloy in 2005. This falls in line with their vertically integrated business model, allowing them to control the materials that they rely on to produce their watch cases and bracelets. The watchmaker also produces their own 904L stainless steel alloy.
Rolex Makes Their Own Gold
Rolex Gold Foundry (photo: Rolex/Jean-Daniel Meyer) |
The Rolex Deepsea Challenge Experimental Dive Watch Was Created in 4 Weeks
Engineer Working on Rolex Deepsea Challenge (photo: Rolex/Jess Hoffman) |
Rolex is Not a Public Company
Rolex Founder Hans Wilsdorf (photo: Rolex) |
Rolex Watches Have a Certified Precision of -2/+2 Seconds Per Day
Rolex Superlative Chronometer Certification (photo: Rolex) |
Hans Wilsdorf Founded Tudor Watch Company in 1946
Tudor Watch Company Founded in 1946 by Hans Wilsdorf
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Rolex is the Most Reputable Company in the World
2016 RepTrak Ranking |
Rolex Created the First Waterproof Wristwatch
Rolex Oyster Case (photo: Rolex) |
Rolex introduced the Oyster case in 1926, making the first wristwatch that was completely waterproof. They still use this hermetically sealed case design to this day. The middle case is stamped out of a solid block of gold or steel and attached to a screw-down fluted case back and the crystal and bezel are friction fitted onto it. A Twinlock or Triplock winding crown is also screwed into the Oyster case for watertight security.
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