Rolex 950 Platinum (photo: Rolex/Cédric Widmer)

Platinum is a rare paramagnetic noble metal with a very high melting point. One of the least reactive metals, it is resistant to corrosion and mined mainly in South Africa. Its unique properties make it ideal for industrial applications and its scarcity makes it a valuable commodity. Rolex offers 950 Platinum versions of only three of their wristwatch models: the Daytona, Day-Date (36 mm and 40 mm) and the Lady Datejust. They also use it on the bezel of the Rolesium Yacht-Master and white gold Yacht-Master II. 

Rolex Platinum Lady Datejust 28 (Reference # 279136 RBR)

Rolex Lady Datejust 28 (photo: Rolex)

The Lady Datejust 28 is available in platinum with an ice blue dial and diamonds set on the bezel and hour markers. It is fitted with a president bracelet and a Cyclops magnifying lens over the date aperture at 3 o'clock. This Lady Datejust model is powered by a 2236 movement manufactured in-house by Rolex with a power reserve of 55 hours. The suggested retail price for this configuration is 54,300 Swiss francs or approximately $55,543 USD.

Rolex Platinum Day-Date 40 (Reference # 228206)

Rolex Day-Date 40 (photo: Rolex)

Rolex's offers platinum versions of their popular Day-Date model in 36 mm and 40 mm. The 44 mm version is shown in the photo above with a smooth bezel and president bracelet. The platinum Day-Date 40 is also available with a diamond bezel (Reference # 228396 TBR). It is powered by a 3255 movement with a power reserve of approximately 70 hours. The suggested retail price for Reference #228206 is 59,600 Swiss francs or approximately $60,964 USD.

Rolex Platinum Cosmograph Daytona (Reference # 116506)

Rolex Cosmograph Daytona (photo: Rolex)

The Cosmograph Daytona model is also available in platinum as shown in the photo above. This version features Rolex's Cerachrom ceramic bezel insert in a chestnut brown color. It too has an ice blue dial, but unlike the Day-Date, this version comes with an Oyster bracelet. Rolex enthusiasts refer to this model as the 'Platona' a combination of the words Daytona and platinum. The suggested retail price for this configuration, which also comes with diamonds on the dial, is 71,500 Swiss francs or approximately $73,136 USD.

As one might surmise, the reference numbers for platinum models end with a 6. They are all available with an ice blue dial, the Day-Date's dial featuring a diagonal pattern. All are also available with diamonds on the dial or the bezel. For more information on Rolex's 950 Platinum, check our my post on their production process. For more information on the platinum models, visit rolex.com.