Roger Federer holding his trophy at Wimbledon 2009 (photo: Rolex)

Federer is shown wearing his Datejust II in the photo above while holding his trophy. 'Every time I put on my Rolex, it reminds me of those great moments. It also reminds me that if you do not work hard, somebody else will, and they eventually will pass you. So you’ve got to be tough and even ruthless to some extent, but always be fair and play with style. I think that’s really important,' he wrote in his 'Every Rolex Tells a Story' piece. To read the entire story, click here.

Rolex has also added many letters written to the watchmaker about their timepieces to their website. They introduced the hashtag #everyrolextellsastory to encourage others to take to social media to share their Rolex stories. I have embedded video below of Federer recounting his victory.

Rolex is the official timepiece of Wimbledon. The tournament begins on June 27th, 2016 at the All England Club in London. Federer is expected to take to the court after a series of setbacks in his career over the past year.

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